New TV Advert25/10/16
We’ve just launched a new TV ad! Look out for us on ITV Wales and S4C over the next couple of weeks.
The advert is part of a new campaign which will portray a modern interpretation of our brand, depicting how Edwards’ colourful convenience range is loved by all, across the entirety of Wales and a range of eating occasions.
Aired from the 24th of October for two weeks, the advert will reach over 1.2million Welsh Consumers, who will see the advert on average three times throughout the campaign. The advertising campaign communicates the key message “Wherever, Whenever, Always Edwards” with the overall aim of increasing Consumer awareness of the Edwards Brand by 15 – 20%.
The campaign will also feature an extended 60 second online version of the advert, as well as various seasonal variations (yet to be released).
In a nod to our Heritage the advert production has taken place wholly within Wales; filmed over 3 days by a Welsh production team from Orchard Media.
Let us know what you think by commenting on our Twitter @WeAreEdwards and Facebook / We Are Edwards – don’t forget to use #AlwaysEdwards & #WhereverWhenever to let us know where you enjoy our products!